This Saturday mischievous jellies burst onto our TV screens in Hartley’s jelly pots first TV ad
Hartley’s, the number one name in jelly, this week launches an advertising campaign designed to demonstrate the role jelly pots can play at the lunch occasion.
The 30” ad, the first ever for Hartley’s jelly, shows jellies wobbling around with toys chasing them into Hartley’s pots. Using stop motion animation and puppetry, the ad brings to life the brand’s fun and vibrant personality and aims to re-awaken consumer love for jelly, whilst communicating the product’s convenient pot format.
Hartley’s No Added Sugar jelly pots range is featured in the campaign, but the brand also offers a standard jelly pot range alongside a 1 of your 5 a day range, Fruit in Jelly range and a 10 Cal range.
“The individual pot desserts category is showing healthy growth year on year” said David Atkinson, Managing Director. “Hartley’s is driving this category growth by identifying and meeting a range of consumer needs in health, convenience and taste.”
“With the new advertising campaign we hope to help consumers understand the occasions for which Hartley’s jelly pots are suitable by connecting the product to lunchboxes, just in time for the back to school period.” he said.
See it for yourself – we can Hartley contain ourselves!